The I'm From Rice Mask is a wash-off exfoliating mask made with finely ground rice particles from Yeoju, South Korea. Rice has been used in Korean skincare for centuries because it's naturally rich in vitamins B1 and B2, which help brighten dull skin and even out tone. The creamy texture buffs away dead skin cells while conditioning ingredients keep skin comfortable—not stripped. Who is This For?: Suitable for all skin types, but especially helpful if you're dealing with dullness, rough texture, or visible pores. If you prefer physical exfoliation over acids, this is a gentle option that won't feel harsh. Key Benefits: - Gentle exfoliation — Fine rice particles lift away dead skin and buildup without aggressive scrubbing - Brightening effect — Rice bran and rice extract help restore radiance and even out dull, tired-looking skin - Pore-refining — Clears debris from pores so they appear smaller and skin looks smoother - Won't dry you out — Shea butter, squalane, and hyaluronic acid keep skin hydrated post-exfoliation Key Ingredients: - Rice bran & rice extract — Natural source of vitamins B1 and B2 for brightening and conditioning - Hydrolyzed hyaluronic acid — Lightweight hydration that absorbs quickly - Squalane — Locks in moisture and keeps skin soft after exfoliating